Tecno 2023 news

Founded in 1953 by brothers Osvaldo Borsani and Fulgenzio Borsani, Tecno is a renowned Italian furniture manufacturer whose product line today includes office furniture, space dividers, public seating, customized items, and icon products that can be used in a variety of settings. Tecno provides a more diverse and comfortable experience for various living and working scenarios and spaces by infusing good design with craftsmanship and industrial production as a fulcrum.

At this year's Milan Design Week, Tecno celebrated 70 years anniversary in its showroom in Milan's Piazza XXV Aprile, presenting a range of new products that confront the design challenges of tomorrow by solutions of the present.

In this 70th anniversary year, Tecno returned to its roots and embarked on an intensive study of colors, materials and new finishes, incorporating natural, recycled or recyclable fiber materials, shortening the supply chain and reducing its environmental impact. With the launch of 2023 news, Tecno has achieved a new balance and harmony of colors, materials, and finishes to give a new identity to space - a new, fluid, transformative, naturally sustainable, and individual space.

The new finishes and colors, together with the iconic forms, cover a wide range of design elements: color, material, acoustics, environmental protection, interactivity, symbology, etc. They offer a fast and flexible solution in which the connection of lines, the minimalist angles of inclination, and the lightness of volume produce a streamlined, harmonious and slender aesthetic capable of meeting the most complex layout requirements.

01. Tecno Elements

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The Tecno Elements collection, introduced this year, is not just an expansion of colors and finishes from the original products, but is thoughtfully designed to match a variety of functions and types of spaces, fully matching today's requirements for space customization.

Foto Tecno elements (7 immagini in totale, vela, Linea, archipelago, vela 2, serie 134, plau, t335)

The importance of color for people's emotional well-being and the ability to awaken their emotional experience are maximized here. Highly saturated reds, yellows, blues and greens have great visual impact and are classic but not dated, making them suitable for high-key spaces. Neutral colors such as shades of white, black, warm gray and cold gray are suitable for quiet spaces, and the understated colors also highlight the purity of the lines and the richness of the material touch. The natural colors with low saturation, on the other hand, are more closely related to the ecological and cultural environment, and are suitable for shaping natural and delicate spaces.

In this collection, elements have been carefully selected to achieve maximum harmony while retaining maximum freedom. Tecno Elements is a flexible and dynamic system that allows architects and interior designers to use it with unrestrained artistic creativity.

I. Continuous Innovation

Tecno Elements has chosen top-quality, visually striking materials that guarantee better technical performance: fireproof, waterproof, abrasion-resistant, antibacterial, noise-absorbing, easy to clean, all these characteristics allow the product's appearance not to wear out over time.

II. Sustainability

Environmental sustainability is a corporate value of particular importance to Tecno. Tecno Elements uses recycled or recyclable natural materials, and the shortened supply chain reduces the environmental impact of production and transportation.

III. Rich Sensory Experience

The richness of the materials used in Tecno Elements is unprecedented, adding multiple dimensions to the sensory experience of spaces and furniture. Glossy, textured, matte, even the same color can take on different nuances depending on the surface, and this is perfectly illustrated by the different weaves, finishes (warm and cold, wet and dry) and yarns (linen, cotton, wool...)

IV. Ease of Combination

Tecno Elements is an open system, not a rigid framework, allowing for a maximum of different color and material combinations, allowing objects and their surroundings to communicate and dialogue, exploring new relationships in an endless array of possibilities.

V. Performance and Cost Advantages

Tecno guarantees excellent performance at a competitive price, thanks to the brand's constant study and research, the selection of local suppliers whenever possible, and the optimization of the supply chain by reducing transportation and storage costs, thus giving Tecno Elements the double advantage of price and quality.

02. Alpha Desk

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The new product Alpha table has smooth lines to take on, minimalist angles, and balanced details, outlining a streamlined aesthetic with clean cut. It is flexible and customizable, with a wide selection of finishes, sizes, and accessories (such as baffles). But the Alpha Table is also more than just aesthetics and design; it also gives us peace of mind when sharing office equipment and space，which is an undeniable emotional value.

The Alpha Table brings the essence of modularity to life with a unique leg structure that allows an unlimited number of desks to be strung together, reflecting the freedom and sense of connection of office furniture. It can be used alone as a private desk, or in any combination of collocation to become a workstation in a co-working space or a conference table of various sizes, providing a quick, diverse and user-centric solution.

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As the times and society change, the relationship between people's lives and work is becoming more and more complex. In Tecno's definition of workspace, the workspace of the future is connected, shared, instant, flexible and inductive. Just as Tecno advocates "space as a service", space should adapt to people, not the other way around. Whether it is the colorful Tecno Elements or the infinitely connected Alpha Table, Tecno's 2023 news adapt to the fluid relationship between workspace and people, making co-creation and collaboration easier and easier.

Planning：JP Concept China

Supervisor：Yi

Editor：Xinwei

Images' copyright ：Tecno